Health Horizons is a high-caliber, two-day conference where healthcare leaders gather to analyze the present and future challenges of the industry. The event is organized by the same people that runs The Innovation Forum, a leading organization that connects medtech innovators with the industry and investors.
We were tasked to design their branding from the ground up, from its name to the stationary and digital assets needed to promote the event.
Much is said about Agile methodologies as a process, but it is an entirely different thing to put it on practice. We knew that this was the best approach, so we went full sprint mode. As it turned out, not only we managed to define priorities and scope, but also worked incrementally in order to meet with the different deadlines throughout the different stages of the project.
I had the pleasure of working with Moka on our latest event Health Horizons. They were reliable and went to great lengths to ensure that our deadlines were met to budget and our brief was understood fully. I wouldn't hesitate to recommend them! I hope I have the pleasure of working with them again.Lindsey Brown
Marketing & Communications
At first, we were asked to consult and assist on specific parts of the project, but we ended up getting fully invested (we must say our passion and commitment is stronger than us!). By approaching this challenge with a lean mindset, we helped organizing priorities, scope and the actual process. First, we iterated on the naming and logo design, and after that was defined, we continued working on the branding material and website in parallel, in order to meet the deadlines.
We were lucky enough to attend to the event and live the whole experience from within. As a design agency, this is super valuable because it allowed us to observe the outcome from a different perspective. We got to be the actual audience we were designing for!
Needless to say that the event organization and speakers were flawless. We really learned a lot from this experience and got the chance to meet interesting people from all around the world.
- This is the second event organized by the Innovation Forum we attended.
- Cambridge is one of the most delightful cities we visited. Hopefully we can go back in the future.
- While being in London, we had the chance to witness a couple of Wimbledon's tennis matches!